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Most important sentence

07 Aug

“The most important sentence in any article is the first one.  If it doesn’t induce the reader to proceed to the second sentence, your article is dead.  Of such a progression of sentence, each tugging the reader forward until he is hooked, a writer constructs that fateful unit, the lead.”

                                                      -William Zinsser, On Writing Well

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Posted by on August 7, 2012 in AP, E4, Writing

 

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